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The Smart Speaker Revolution

How Smart Speakers are Leading Their Way Through Search

Smart speakers are taking over american households forcing digital marketers to adjust their online marketing campaigns to this new reality of consumer search.

Digital marketing is an industry always in flux. As digital trends change and new devices roll out to
the public, marketers must adjust paid and organic search campaigns to compensate for changes
in how consumers search and on which devices those searches are conducted.

With so many smart speakers in use across the United States, digital marketers have to adjust
online marketing campaigns to the new reality of consumer search. Understanding how online
advertising works with smart speakers is vital to remaining visible and relevant as search behavior

What You'll Learn:

  • Important stats on smart speakers
  • Which search engines are used most
  • About voice search and voice commands
  • How consumers call off smart speakers
  • Smart speaker customer journey
  • The impact on paid vs. organic search
  • How to optimize ads for voice search
  • Best practices for voice smart of smart speakers

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