Digital marketing is an industry always in flux. As digital trends change and new devices roll out to
the public, marketers must adjust paid and organic search campaigns to compensate for changes
in how consumers search and on which devices those searches are conducted.
With so many smart speakers in use across the United States, digital marketers have to adjust
online marketing campaigns to the new reality of consumer search. Understanding how online
advertising works with smart speakers is vital to remaining visible and relevant as search behavior
changes.
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